Real estate answering service
A real estate answering service that books showings.
Buyers call about a listing when they see it: at 9 p.m. on a weekday, on a Saturday between open houses, from the car outside the property. If the call rings out, the next listing they look at has someone else’s number on it. A real estate answering service is there so it never rings out.
Built on an AI voice agent, it picks up every one of those calls in your team’s name. It answers questions about the property, asks your qualifying questions, books the showing into the right agent’s calendar and writes the lead to your CRM before the call ends.
24 / 7 · 20+ languages · Google, Outlook & Calendly booking · Salesforce, HubSpot, Zoho · SMS & WhatsApp confirmations
- AI agent00:00
Thanks for calling Harbor and Pine Realty. I am the team’s AI assistant. How can I help?
- Caller00:04
I saw the three-bedroom on Linden Avenue online. Is it still available?
- AI agent00:08
It is. Are you already working with an agent, and have you been pre-approved?
- Caller00:14
No agent yet. We are pre-approved and hoping to move by June.
- AI agent00:20
Sarah, the listing agent, can show it tomorrow at 11 or at 2:30. Which suits you?
- Caller00:25
2:30, please.
- System00:28
Showing booked · Sun 14:30 · lead saved: pre-approved, no agent, move by June · SMS sent
How long an evening enquiry waits for a callback.
A listing line that goes to voicemail after five makes the keenest buyers wait longest. Someone who calls on a Friday night hears back on Monday morning, two and a half days later, by which time they have called three other agents.
- Friday, 8 p.m.
- 61 h
- Saturday, 2 p.m.
- 43 h
- Sunday, 6 p.m.
- 15 h
- Tuesday, 7 p.m.
- 14 h
- AI voice agent, any time
- 0 h
Illustrative. Arithmetic on clock times, not survey data. The AI agent answers during the call itself.
From a ringing phone to a booked showing.
An AI voice agent for real estate does in one call what usually takes a voicemail, a callback and a round of phone tag: it qualifies, books and records, while the buyer is still interested.
- 01Call answeredYour listing line, forwarded after hours or when nobody picks up.
- 02Buyer qualifiedProperty, timeline, financing and whether they already have an agent.
- 03Showing bookedInto the listing agent’s calendar, confirmed by SMS or WhatsApp.
- 04Lead in the CRMContact, answers and transcript, with the agent notified.
- Answers from your listings
- Price, bedrooms, parking, HOA, school district: whatever you give it, it can answer.
- Books with the right agent
- You set who owns which listing, and each showing goes into that agent’s calendar.
- Hands off hot leads live
- A buyer ready to make an offer can be warm-transferred to an agent during the call.
The questions a real estate answering service should ask.
You write the script. Most teams start with these six questions, and every answer lands in a CRM field rather than a voicemail.
| Question | Why it matters | Where the answer goes |
|---|---|---|
| Which property are you calling about? | Ties the call to the listing and its agent | Listing field on the lead |
| Are you working with an agent? | Decides whether to pursue the buyer or note the co-op | Lead status |
| Are you pre-approved, or paying cash? | Separates ready buyers from early browsers | Financing field |
| When are you hoping to move? | Sets how fast the agent follows up | Timeline field |
| Do you have a home to sell first? | Flags a possible listing appointment | Seller lead flag |
| When could you see it? | Books the showing while the buyer is on the line | Calendar event and SMS confirmation |
Keep qualification to the property, timeline and financing. Fair-housing rules apply to a script exactly as they do to a person.
Built for every call a brokerage takes.
- 01Leads
Buyer enquiries
Questions about a listing answered from your details, then qualified and booked for a showing.
- 02Listings
Seller valuation requests
Address, timeline and reason for selling captured, with a listing appointment booked.
- 03Calendar
Showing changes
Reschedules and cancellations handled, and the freed slot released on the calendar.
- 04Events
Open house questions
Times, directions and parking answered, and visitors’ details taken for follow-up.
- 05Rentals
Rentals and property management
Rental enquiries pre-screened and tenant maintenance requests logged by unit and urgency.
- 0620+ languages
Callers in other languages
Buyers can speak any of 20+ languages and switch mid-sentence without the agent losing the thread.
Live on your listing line in four steps.
- 01
Keep your numbers
Forward your office line or listing numbers after hours, or when a call is not answered within a few rings. Brokerages with their own phone system can route over SIP.
- 02
Load your listings and rules
Active listings and their details, showing windows, which agent owns which listing, your qualifying questions and when to transfer a call live.
- 03
Connect calendars and CRM
Google Calendar, Microsoft 365, CalDAV or Calendly for showings. Salesforce, HubSpot or Zoho for leads, or any system that takes a webhook.
- 04
Call it, then switch it on
Ring it as a buyer would, try the awkward questions and adjust the script. Turn on forwarding when it sounds like your best inside sales agent.
What the AI agent connects to.
Questions buyers ask first.
Every listing call answered. Every showing on the calendar.
Tell us how your team takes enquiries, which questions you qualify on and whose calendar showings go into. We will set up an agent that answers in your brokerage’s name and let you call it before any buyer does.
